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Call sales Phone Number540-566-5609


6520 Peters Creek Rd Roanoke, VA


  • Mon - Fri 9:00 AM - 8:00 PM
  • Sat 9:00 AM - 7:00 PM
  • Sun Closed



Service: Closed Call us at: Call service Phone Number540-566-5610

Good People, Great Values…for Life!

First Team cares about our guests and wants to help make sure their vehicle stays in great condition. That’s why we were the first dealership to offer Great Values for Life in The Roanoke Valley. Our Great Values for Life program can save First Team vehicle owners thousands of dollars over the life of ownership.

When you buy a New, First Team Certified Pre-owned, or Factory Certified Pre-owned vehicle from First Team, you can receive these services for life:


  • ALL Your Scheduled Oil & Filter Changes Covered for LIFE!*

  • Your Engine Covered for LIFE!*

  • Your State Inspections Covered for LIFE!*

  • Your Multipoint Courtesy Inspections Covered for LIFE!**

  • Your Parts and Service Guaranteed for LIFE!*

  • Your Exterior Car Washes Covered for LIFE!**

As a reward for having all manufacturer’s normal scheduled maintenance performed at First Team at owner’s expense. Added Value, for Life! That’s what “Good People…Great Values!” is all about!

How much money can you save with Great Values for Life?

Use our Calculator below to find out!

George Pelton


Over three decades ago I had a vision, a vision of an automotive import super store with honest values rooted in serving the community, a vision that has been realized. First Team Auto Mall has been the driving force of Roanoke Valley since 1988, proving time and time again that hard work and the commitment to our core values will produce success. Today we recognize our humble beginnings and look forward to an even brighter future. We have progressed into one of the most successful automotive import stores in the region and we’re not stopping now. From Roanoke County’s first electric vehicle Fast Charging Station at First Team Nissan, to First Team Subaru Super Store, Southwest Virginia’s largest Subaru sales and service facility, First Team continues to be a leader in innovation and customer service.

Our customers have always been our number one priority, and we consider all of them to be a part of the First Team family. We’ve stood behind our offers and guaranteed every deal we’ve advertised, and that will never change. That’s what Good People, Great Values is all about. Our past and our future reside in the greater Roanoke and New River Valleys, and we look forward to the next 30 years.

George Pelton
Founder & CEO, First Team Automotive Group

*As a reward for having all manufacturer’s normal scheduled maintenance performed at First Team at owner’s expense. Oil changes covered at manufacturer’s normal recommended intervals. Additional service required for severe condition scheduled maintenance is not covered and will be at owner’s expense. Program not available on commercial, diesel, Value Select used vehicles or high-performance vehicles. Program is restricted to certain sale dates; please ask your service advisor if your vehicle purchase qualifies. Other exclusions may apply. **Available when being serviced at First Team. Offers provided by Values Guaranteed, LLC, not First Team, inc. Program and prices subject to change. See dealer for written program details.

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6520 Peters Creek Rd • Roanoke, VA 24019

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Today's Hours:

Sales: Closed

Service: Closed

Parts: Closed

First Team Auto Mall -79.962341, 37.346330.