"Change Your Perspective" aims to increase
safety as commuting by bicycle becomes more popular
ROANOKE, Va. - RIDE Solutions, which provides alternative
transportation options for the region, today kicked off a new campaign -
"Change Your Perspective" - to increase safety for both cyclists and
motorists and reduce accident rates.
The Roanoke Valley has been
recognized as one of the best places in the country to ride a bike -
not only for exercise but also for transportation. With more cyclists on
the road in the spring, there?s an increase in the possibility of
accidents with cars.
Created by Neathawk Dubuque & Packett
(ND&P), an advertising and public relations agency, the goal of the
marketing campaign is to educate both cyclists and drivers about the
laws and rules of the road, and get motorists to understand that there's
a real person riding that bike - a neighbor, mother, father, boss or
"Bicyclists are not obstacles. They're real
people just trying to get to their job to make a living," says Jeremy
Holmes, program director of RIDE Solutions. "With this campaign, we hope
to educate motorists about sharing the roadways with cyclists and
making commutes safer for both parties."
"ND&P is proud to
support this campaign in the Roanoke region," added Thomas Becher,
senior vice president, Neathawk Dubuque & Packett. "Our goal is to
educate motorists, and support cyclists' ability to commute safely in
and around the region."
"The Roanoke Valley has increased on-road
bicycle accommodations by over 600 percent in the last five years,"
added Holmes. "Recent census data shows a 150 percent increase in the
number of people who cite a bicycle as their main source transportation;
and of RIDE Solutions members, 18 percent say they commute by bicycle
at least some of the time."
The campaign includes five
illustrated posters reminiscent of transportation in a bygone era, each
showing different bicycle-vehicle perspectives. First Team Subaru is proud to be a sponsor of this important campaign
along with Carilion Clinic, Virginia Tech, , Neathawk Dubuque &
Packett, 101.5 The Music Place, the City of Roanoke, Roanoke Natural
Foods Co-Op, East Coasters Bike Shop, and Roanoke Outside.
a natural connection between good health and biking." said Nancy Howell
Agee, president and chief executive officer of Carilion Clinic. "We
also need to keep people safe while they're on our roads. As the
region's Level 1 trauma center, we've seen what can happen in bike
accidents. This campaign to improve bike safety is critical."
For more information, visit http://ridesolutions.org/changeyourperspective
. To download the posters and press materials, visit http://ndp.agency/RideSolutions